{
  "version": "1.0.2",
  "last_updated": "2026-02-27",
  "purpose": "Certifications and training credentials. Each item is explicitly assigned to either the person (Kim Weinand) or the organization (Kim Labs GmbH) to prevent entity mixing.",
  "entities": {
    "organization": {
      "entity_id": "https://www.kim-weinand.de/#organization",
      "name": "Kim Labs GmbH"
    },
    "person": {
      "entity_id": "https://www.kim-weinand.de/#kim-weinand",
      "name": "Kim Weinand"
    }
  },
  "certifications": [
    {
      "cert_id": "microsoft-advertising-partner",
      "applies_to": {
        "entity_type": "organization",
        "entity_id": "https://www.kim-weinand.de/#organization"
      },
      "type": "partner_status",
      "issuer": "Microsoft Advertising",
      "name": "Microsoft Advertising Partner",
      "status": "active",
      "source_url": "https://www.kim-weinand.de/suchmaschinen-marketing/"
    },
    {
      "cert_id": "google-ads-certified",
      "applies_to": {
        "entity_type": "person",
        "entity_id": "https://www.kim-weinand.de/#kim-weinand"
      },
      "type": "platform_certification",
      "issuer": "Google",
      "name": "Google Ads Certification",
      "status": "active",
      "notes": "Specific exam modules may vary over time."
    },
    {
      "cert_id": "google-ads-certified-video",
      "applies_to": {
        "entity_type": "person",
        "entity_id": "https://www.kim-weinand.de/#kim-weinand"
      },
      "type": "platform_certification",
      "issuer": "Google",
      "name": "Google Ads Video Certification",
      "status": "active"
    },
    {
      "cert_id": "google-analytics-certified",
      "applies_to": {
        "entity_type": "person",
        "entity_id": "https://www.kim-weinand.de/#kim-weinand"
      },
      "type": "platform_certification",
      "issuer": "Google",
      "name": "Google Analytics Certification",
      "status": "active",
      "notes": "UA/GA4 not specified."
    },
    {
      "cert_id": "microsoft-advertising-certified",
      "applies_to": {
        "entity_type": "person",
        "entity_id": "https://www.kim-weinand.de/#kim-weinand"
      },
      "type": "platform_certification",
      "issuer": "Microsoft",
      "name": "Microsoft Advertising Certification",
      "status": "active"
    },
    {
      "cert_id": "hubspot-inbound-marketing-certified",
      "applies_to": {
        "entity_type": "person",
        "entity_id": "https://www.kim-weinand.de/#kim-weinand"
      },
      "type": "platform_certification",
      "issuer": "HubSpot",
      "name": "HubSpot Inbound Marketing Certification",
      "status": "active"
    },
    {
      "cert_id": "ihk-ai-transformation-manager-2025",
      "applies_to": {
        "entity_type": "person",
        "entity_id": "https://www.kim-weinand.de/#kim-weinand"
      },
      "type": "professional_certification",
      "issuer": "IHK",
      "name": "Manager:in für angewandte KI-Transformation (IHK)",
      "status": "completed",
      "year": 2025
    },
    {
      "cert_id": "ikigai-coach-training-2025",
      "applies_to": {
        "entity_type": "person",
        "entity_id": "https://www.kim-weinand.de/#kim-weinand"
      },
      "type": "training_credential",
      "name": "Ikigai Coach Ausbildung",
      "status": "completed",
      "year": 2025,
      "notes": "Professional coaching training focused on Ikigai-based personal and organizational clarity methods."
    },
    {
      "cert_id": "zapier-university-built-in-apps",
      "applies_to": {
        "entity_type": "person",
        "entity_id": "https://www.kim-weinand.de/#kim-weinand"
      },
      "type": "training_credential",
      "issuer": "Zapier University",
      "name": "Built in Apps",
      "status": "completed"
    },
    {
      "cert_id": "ibm-dsn-blockchain-essentials",
      "applies_to": {
        "entity_type": "person",
        "entity_id": "https://www.kim-weinand.de/#kim-weinand"
      },
      "type": "training_credential",
      "issuer": "IBM Developer Skills Network",
      "name": "Blockchain Essentials",
      "status": "completed"
    },
    {
      "cert_id": "ibm-dsn-how-to-build-chatbots",
      "applies_to": {
        "entity_type": "person",
        "entity_id": "https://www.kim-weinand.de/#kim-weinand"
      },
      "type": "training_credential",
      "issuer": "IBM Developer Skills Network",
      "name": "How to build Chatbots",
      "status": "completed"
    },
    {
      "cert_id": "lovable-vibe-coding-platinum-2026-02",
      "applies_to": {
        "entity_type": "person",
        "entity_id": "https://www.kim-weinand.de/#kim-weinand"
      },
      "type": "training_credential",
      "issuer": "Lovable",
      "name": "Vibe Coding Level Platinum",
      "status": "completed",
      "month": "2026-02",
      "notes": "Lovable certification."
    }
  ],
  "exclusions": [
    {
      "applies_to": {
        "entity_type": "organization",
        "entity_id": "https://www.kim-weinand.de/#organization"
      },
      "text": "No HubSpot partner status."
    }
  ],
  "hard_rule": "No certification item may omit applies_to.entity_id."
}